Ash Business Advisory
Norfolk, Virginia
We build companies
that dominate.
A team of former CEOs, military generals, and battle-tested operators who embed inside your organization and engineer explosive, measurable growth.
Ashleigh Martinovich · Kevin CadieuxLeading Partners
Talk to the ABA Team
No gatekeepers. No sales pitch. Just a real conversation.
Why Ash Business Advisory
Your competitors hire consultants.
You need operators.
Most advisory firms hand you a strategy deck and disappear. Ash Business Advisory does the opposite. We embed directly inside your company, rolling up our sleeves alongside your team as CEO behind the curtain, fractional CFO, crisis manager, or growth architect.
Our leading partners, Ashleigh Martinovich and Kevin Cadieux, have personally served as Chairman, CEO, CFO, COO, and Founder across 55+ industries. They've navigated hostile takeovers, led multi-entity mergers, rebuilt companies from the brink, and engineered the kind of growth that changes trajectories permanently.
This isn't advice from the sidelines. This is execution from the inside, backed by decades of wins, losses, and the hard-earned wisdom that comes from building real companies in the real world.
By the Numbers
The ABA track record.
0
Industries
CEO-level experience
$0
DOD Awards
Air Force & Defense
+0%
Revenue Growth
Aerospace engagement
+0%
Personnel Growth
HVAC engagement
Track Record
These aren't projections.
These are receipts.
+82%
CCO · 2021–2023
Aerospace Parts & Repairs
Led merger of four defense subsidiaries covering legal, infrastructure, policies, and systems. Drove organic growth through new customers, vendors, contracts. Net Income +106%.
+300%
COO · 2020–2023
HVAC Services Company
Organized new company from scratch: certifications, licensing, financials, operations, marketing, vendor relationships. Personnel grew 300%.
>20%
COO · 2022–2023
Athletic Equipment Retailer
Built organizational structure, capitalized the entity, secured established brand acquisition, launched merchandising. Net Margins exceeded 20%.
How We Work
Six ways we embed
inside your company.
Startups, investors, and established corporations all need battle-tested professionals. Not just to set strategy, but to be on-call for the hundreds of weekly decisions that separate companies that survive from companies that dominate.
CEO Behind the Curtain
Finance, Legal, Operations, Hiring, Systems, Culture, Performance. The full spectrum of building and running a successful company, on call when you need it.
Sales & Distribution
Putting large sales teams in place, building affiliate networks, ensuring proper technology and systems, and driving expansion through Joint Ventures and Partnerships.
Growth Marketing
Direct sales outreach utilizing proven tactics, email campaigns, CRM implementation, and management systems that reliably convert at scale.
Fractional CFO
Full accounting and CFO support, legal and compliance interfacing. Our long-term relationships help clients know where to turn and save years of effort.
Crisis Management
A virtual library of company protection strategies built from decades of turnarounds, failures, and wildly successful comebacks.
Contract Strategy
Strategy and proposal development, contract education and training, networking and business development. All focused on maximizing your probability of wins.
Defense & DOD Contracting
$40M+ in Air Force
& DOD contract awards.
Through AFVentures, AFWERX, and AFRL programs, our team of former generals, test pilots, and inspector generals enables clients to obtain non-dilutive contract funding and expansive opportunities across DOD agencies. We specialize in SBIR, STTR, TACFI, and STRATFI.
What Our Team Provides
DOD contract expertise from start to finish.
Strategy & Proposal Development
We develop the most efficient funding path for your product, technology, or organization by identifying the DOD mission need in a compelling submission and narrative.
Contract Education, Training & Management
From creation to submission to execution, our team of experts utilizes real-life experience and expertise to ensure your probability of wins is maximized.
Networking & Business Development
Following contract awards, our relationships with Venture Capital, Private Equity, and Corporate Customers exponentially expand our clients' opportunities.
AFVentures Program
Leveraging commercial technology for national defense.
The AFV program incents solution providers, specifically small businesses and startups, to work with the DAF by providing both access to Air and Space Force markets while simultaneously providing capital to support the research, development, test and evaluation of their solutions within those markets.
AFV's outcome has leveraged commercial technology to deliver improved capabilities to our Airmen & Guardians faster, and has also strengthened the competitive free enterprise system and the national economy through dual-use tech.
1,814
Companies
$1.12B
Open Topic Funding
$2.8B
Post Award Federal Funding
$8.9B
Post Award Private Funding
* Information provided by AFVentures · Portfolio 2018–present
Core Strengths
Proven across every phase.
The Team
Led by operators,
not theorists.
Ashleigh Martinovich and Kevin Cadieux, the leading partners of Ash Business Advisory, have held C-suite positions across 55 industries including United Airlines, Air Force Test Center & 412th Test Wing, Amazon Web Services, Wells Fargo, Booz-Allen & Hamilton, Digital Focus, GeoTrust, and Eplexity. Their collective leadership spans aerospace, defense, HVAC, health & wellness, professional services, investment management, and digital marketing.
Credentials
Our Team's Industries & Education
Companies owned, served,
& credentials earned.
Free Digital Copy
Complimentary Resource
Get your copy of
Business Profit Secrets.
The frameworks and strategies Ashleigh Martinovich and Kevin Cadieux have used to drive outsized growth across 55+ industries, distilled into one actionable playbook. From crisis management to revenue acceleration, this is the operating system behind every ABA engagement. Submit your info and we'll send you a complimentary digital copy.
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The Next Step
Your company's next chapter starts with one conversation.
Speak directly with Ashleigh Martinovich or Kevin Cadieux, Ash Business Advisory's leading partners. No gatekeepers. No pitch deck. Just clarity on what's possible.